Semrush gives digital marketers a wide variety of tools like organic research, keyword analysis, backlink audit, on-page checker, site audit, social media tracker, and many more to follow. It is always hard to find one tool with all these features. From my research, I would personally suggest SEMRUSH for all SEO experts out there as this is one of the best in terms of adding value.
Best SEO Tool SEO 2021
Keyword research is the first and most important part of your SEO strategy. Before you start writing content for your website, you will need to identify suitable high-volume search terms. Keyword research is defined as the activity of analyzing and finding a list of valuable keywords for the purpose of SEO copywriting. The keywords, or search terms, often become a guide for the direction of your content and marketing strategy.
A keyword can consist of a single word but more often than not it’s made out of several words. For example, “search terms” is a keyword, as is “best keyword search tool“.
Now as u all know what keyword research is let’s see how semrush works:
- Once we enter a keyword that we want to research, Like the above image I have used digital marketing.
- It shows the overall traffic, organic traffic, Trends, similar keywords or phrases which match our keyword so we can even try to rank for them by adding them in our keywords and also it suggests long-tail keyword which we can rank easily for that particular keywords
2. DomainOverview and Traffic Analysis
Domain overview lists the entire traffic analysis, how many keywords are ranked and all those things. This can be used to analyze the traffic of competitors and also to check the keywords they have used to see the traffic they get so that we can better them in all the stages of SEO. This is one of the important aspects of SEO. This all comes in Free in SEMRUSH.
3. Site Audit
You can think of an SEO Audit as an evaluation of a website that grades the site for its ability to appear in search engine results pages (SERPs).
Audits are completed by checking each step on your audit list and finding any issues that need to be repaired or improved to boost your page’s search engine performance.
Think of it as a report card for your site’s “Googleability.” Your site might be wonderful, well-designed, and clean.
But if search engines can’t read your website, the pages you put hard work into may not ever see the light of day.
There is a lot more feature in SEMRUSH like those in the below image you can check semrush for more insights on the same.
You can go for a paid account if you need to work for many projects it will benefit or else even free accounts give you a lot of benefits. Below is the link you can check out on the Semrush tools page.