Digital marketing has emerged as a revolutionizing tool for businesses, especially for the small business owners. Many have already understood the facility and potential of social media but there prevail some myths related to it that restrict a couple of to utilize the tool.
4 Myths About Digital Marketing
1. Social Media doesn’t Work for everybody
Social Media platforms are open for all and have benefitted every industry that has optimized it. the sole thing is that an equivalent approach doesn’t work for everybody . Companies got to analyse their social media strategies before deploying it. they have to know that things and mindsets change with time and sector, so albeit any strategy failed or succeed for others an equivalent might not happen to them. Understanding the stress and targeting the right cohort will surely show positive results.
2. Negative Reviews Harm Reputation and Sales
Reviews reflect the mindset of consumers if analysed properly rather than taking them as a burden. The customer relationship and customer service team must take this as a chance to create a reputation among customers and gain their trust by resolving their queries and complaints. An honest company not just provides an interesting product but also provides equally remarkable service and social media platforms are best to attach to the audience and these reviews help in understanding the mindset of the mob and predict their needs also .
3. SEO Is Dead
Search Engine Optimization (SEO) has also evolved a bit like other things with time. Primitive SEO techniques have definitely become obsolete but not complete SEO; it’s an important part of digital marketing just that the techniques have changed. With the emergence of latest tools and search methods companies also got to change their primitive SEO methods, regular research is required to know what’s prevailing within the industry and which technique is right for the business.
4. CTR is Everything
Click-through rate (CTR) just reflects the amount of visits and visibility of the web site but until and unless these clicks don’t convert into sales these are least effective. There are many other factors that like site functionality, website design, simple access, process simplicity, device support and various others which decide the conversion of clicks into a purchase . Companies got to specialise in conversions as equally as CTR for achieving an interesting sale.