If you want to read and know about what off page seo is and its techniques you have landed at the right place. I have listed all the methods that I’m following in my off page seo activities for this blog. It is highly successful if you follow it in a proper way.
What is Off Page SEO?
Off Page SEO involves working outside the website to gain traffic to the website or for link building. There are various activities that are called off page that involves profile creation, link building, social bookmarking and social media posting. There are many websites where we can share the link to gain traffic to the website also build backlinks. Building backlinks is one of the important activities in off page which will be covered in other post.
On page SEO Vs Off Page SEO
Both On page seo and Off page seo is equally important and it is very crucial to know the difference between the two. On page seo as the name suggests is making seo implementation in the website, Whereas Off page seo involves tasks that is done outside the website. On page seo techniques includes meta title, meta description, meta tags, internal linking, and the website content. Off page seo include various tasks like forum posting, blog commenting, article submission and so on.
Off Page SEO Techniques
There are 8 activities in off page seo that boost the website traffic also gain proper backlinks to the website.
- Social Bookmarking
- Article Submission
- Directory Submission
- Profile Creation
- Business Listing
- Guest Posting
- Broken Link Building
There are various social bookmarking sites which is very useful to gain initial traffic to the website. As we all know initial traffic is one of the toughest to gain and social bookmarking sites help us gain that traffic. Popular social bookmarking sites are mix, pinterest, getpocket. and diigo. It is very easy to submit the links to these sites.
2. Article Submission
Article Submission as the name suggest is submitting high quality articles to the article directory sites. The main purpose to submit your article in these directory is to gain traffic and helps the search engines to find the article. There are various article submission sites which are free as well as paid. Medium is an online publishing platform where people post there content and gain traffic to their websites, On an average millions of people use medium and it has a high domain score that helps new websites. Many other article submission sites includes, tumblr, ezinearticles and quora.
3. Directory Submission
Directory Submission is important for any new website to easily be available to google. The more the sites that we are linked to it is easier for google to crawl our site. So for any new website, I would suggest you do directory submission in a few blogs. Below is the list of top directory submission sites that are available and free:
4. Profile Creation
Many sites allow the user to create a profile and link your websites into these sites. This helps in building backlinks as well as create an authority to our websites. Most of the profile creation sites have high domain authority that will help any new website build links. You can check the article on profile creation sites.
5. Business Listing
Business directory is an online list of business within a particular niche, category or location. Getting listed in any of the top listing sites is very important. Business listing helps google bot to find the websites. There are various business listing sites free as well as paid from top sites. Most popular business listing sites are google, and yahoo.
It is always important for a brand to know where there target audience are situated and have an interaction with them in these forums. There are various tasks in forums like answering queries related to our niche, interacting with the audience from the niche of websites. This way we build our brand in a larger audience and it attracts and gain larger audience. There are various forums like reddit and quora where people asks for there queries which can be answered and gain traffic to our websites.
7. Guest Posting
Guest posting is an easy way to gain backlinks and audience from other sites. In guest posting we write articles for other websites to gain traffic and backlinks to our site. Guest posting is one the easiest way to build links to the website. You can find websites that allow guest posting by simply using these search terms in google
- keyword “submit a guest post”
- keyword “guest post”
- keyword “accepting guest posts”
- keyword ” write for us”
Make sure while you submit the blog post to some other websites it is of your own niche. Links from similar kind of websites is more important to google then links from random sites.
8. Broken Link Building
I will be writing a detailed post on how to build backlinks so here I will keep it short. Broken link is links that are broken, So basically the link in the websites will return a 404 page, This might be because of various reasons like the article is no longer available or it has been redirected. So the main focus will be to target these links and write a blog post relevant to the broken link.
Broken link building is finding broken links in others websites and asking for a backlink with our article on the same. This is one of the way to build backlinks. More often than not people will accept and replace the broken link with the article you have written.