What is On Page SEO
On page SEO refers to optimizing the web pages in order to rank higher in the google search engine results page (SERP). On page optimization consists of both the content as well as the html source code that can be optimized for google the searches. On page includes the title tags, description, meta tags, content and the heading structure.
On Page SEO Techniques and Factors
Title tags is one of the most important factors in the on page seo elements to consider. According to a study by Moz pages that had keywords in the beginning of the title always ranked higher than pages with no keywords in the title tags. The title tag should be kept short from around 60-80 characters. For example the keyword artificial intelligence in google the pages in the top 10 SERPs have keywords in the beginning of the title tags as shown in the snippet below.
It is always better to use keyword modifiers in the title like the year, best, free, or questioning like How, and what. The chances of people clicking on these results will be higher compared to other title tags. Keyword modifier also helps in ranking for long form of queries which have less competition.
2. Description Tag
The description of the page comes along with the title tags. It is good to have keywords in the description. The first thing that google bot reads is the title and description. The overview of the page is taken by reading the title and description. It is also important to not stuff your descriptions with various keywords. Description should be something that is a short summary of the post. The description can be between 140-160 characters.
Title and description is the first thing the user will see when it is ranking in the SERP, Therefore having something that the user would want to click would be the best title and description to have.
3. SEO Friendly URLs
Optimising the URLs is as important as having title and description. According to backlinko shorter urls tend to rank higher in the SERPs then longer URLs. Never include special characters in your URLs, and always include the main keywords in the URLs. If your post is about off page seo you can have the URL set to off-page-seo this gives a better understanding for the users as well as the google bots on what the page is about. It is best to have no more than 5 words in your URLs.
4. Content Optimization
Content optimization is important in the on page SEO along with many other On page seo elements. It is always better to have you main keyword in the first 100 words. So it gives an idea to google on what the post is about. This way the google bot can easily study and understand what the page is about and rank better in the SERPs.
It is always better to have long form of content. The length of the content depends on the competition of the keyword your trying to rank. Always look at the google results for the keywords your are targeting and try to write an extra 500-1000 words that gives a more detailed answer to the post or query. This way the chances of ranking and getting backlink is higher.
5. Heading tag Structure
Structure of the heading tags is very important. Heading tags include h1,h2,h3…h6. The heading tag structure should be something like this where the main keyword the title tag is your h1 tag. The page should have no more than one H1 tag. If you have more than one H1 tags then it confuses the google bot. The heading tags should be in the format as shown below in the image:
As shown in the image the main keyword is in the h1 tag that is also your title tags. The alternative headings will come in the h2 tags and if there is any sub headings in the h2 tags give it in the h3 tag and so on. You can check the heading tags or on page seo factors using the chrome extension SEO Minion. This is one of the best tools to check the on page seo of the webpages.
6. Page Load Speed
Page load speed is an important factor in the google rankings. Google always try to give better user experience to the user. The sites which load faster rank higher in the google SERPs. It is always good to have a track of the loading speed of the webpage. You can check the speed of the webpage using google speed insights.
7. Inbound and Outbound Links
Inbound and Outbound linking also called as internal and external linking. Internal linking refers to linking of the pages internally that is within your website and external or outbound linking is linking to pages outside your website. Internal linking helps the users and google bots to navigate to pages within your website. We need to choose proper keywords to link to contents internally. Outbound links is as important as internal linking it helps in showing google we are a legit site. We don’t want to give links to some spam websites rather we can give outbound links to sites that have high DA (Domain Authority) and PA(Page Authority).
I have considered the major seo factors that can help you rank better in the google SEPs results. Follow these factors to rank higher in the google SERPs. Have fun following these tips and enjoy writing.